The BritBox Model for OTT Platform Growth
See more videos like this on StreamingMedia.com.
Learn more about entertainment and OTT at 流媒体西部2021.
Read the complete transcript of this video:
克里斯·普法夫: BritBox in this interesting position because of course you compete with the likes of Acorn and even PBS, but you're far beyond what would have been typical Anglo-philic content from, 说, 30年前. You're seeing new seasons and you've got such a library of everything from Agatha Christie. What sorts of things have you discovered during the pandemic from an insights perspective, 要么数据, or just a general gut feeling on what has helped you grow?
Emily Powers: I think what's interesting is, 是的, Acorn is very focused on British content, 以及PBS, but they do offer other genres. I see a lot of the new streamers getting into the British dramas and mysteries game, because I think there's an agreement that it is better quality, 更好的表演, 更好的故事情节. And so there was a lot out there in the market, but what we've done--and what we've especially benefited from over the pandemic--we've become a destination that specializes in this specific type of content that is gaining widespread demand in mainstream media consumption. So at our core, it's in our DNA. Our parent companyies BBC and ITV are the largest producers of this content in the world. And so we're able to have a pipeline of it to begin with.
然后我们做了什么, especially over the pandemic, is focus on what are the gaps that we see, and focus on originals and commissions in those areas. So we've rolled out a number of new originals and made announcement of new commissions and areas that we think we are already particularly strong in, but will also help us attract and retain our existing audience. An example of that would be a new Agatha Christie adaptation that we're doing with Hugh Laurie as writer and director called Why Didn't They Ask Evans? We know how popular, as you mentioned, the Agatha Christie brand is. 我们怎样才能做到这一点呢, but also do it in a way that's attractive to new audiences who may not be as familiar with the classic Poirots and Miss Marples? So we're doing some adaptations that have a modern twist, but with very familiar IP to it. And we find that that is extremely successful not only in appealing to our existing audiences, but also bringing in new ones.
相关文章
kweliTV创始人 & CEO DeShuna Spencer discusses social strategies, 有针对性的广告, and other community-building techniques that OTT startups can use to grow their audience in this clip from 流媒体 Connect 2021.
2021年10月11日
Studios and producers are reaping the rewards of the OTT revolution. It's about time everyone involved in creating our favorite shows and movies gets their fair share.
2021年9月29日
Roku Channel Senior Manager Nicole Fencel dicusses Roku's strategies for heightening the discovery of niche OTT platforms in this clip from 流媒体 Connect 2021.
2021年9月22日
ViewLift CEO Rick Allen discusses hot to leverage the synergies between OTT's core strengths and the deep appeal of niche and international sports in this clip from 流媒体 Connect 2021.
2021年9月17日
OTT has become a game-changer for content creators of all shapes, sizes, and industries. As technology continues to advance and evolve, it's only going to be an even greater boon for content creators.
9月3日